Pengembangan Pemasaran Digital untuk Meningkatkan Kesadaran Merek UMKM Batik Pancawati di Kota Bogor
DOI:
https://doi.org/10.71024/bhakti.2025.v2i2.189Keywords:
Brand Awareness, Development, Digital marketing, MSME, Social Media MarketingAbstract
Micro, Small, and Medium Enterprises (MSMEs) often face the challenge of limited market reach and brand recognition due to the low adoption of digital marketing technology. Addressing this, a community service activity was conducted to develop and implement Digital Marketing specifically to enhance the Brand Awareness of Batik Pancawati MSMEs in Bogor City. The intervention utilized a method combining interactive discussions and applied workshops, where the service team performed six weeks of direct assistance in managing Social Media Marketing (SMM) and developing essential digital infrastructure. Consequently, the results demonstrated a significant increase in Brand Awareness, evidenced by a notable rise in Instagram and TikTok followers, along with an improvement in the average views and interaction rates of narrative content. Furthermore, fundamental digital assets, including a website, a digital catalog, and an integrated Linktree, were successfully created, which collectively strengthened brand credibility and streamlined the customer journey. In conclusion, this direct intervention in SMM and digital asset development is proven to be an effective solution for overcoming technological adoption barriers and successfully expanding the MSME's market reach.
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Copyright (c) 2025 Ake Sita Fahrunisa, Edgar Zefanya Suryadireja, Fadil Ramdani, Muhammad Iqbal, Nicola Marshandy Putra, Aditya Sugih Setiawan, Dina Mayasari (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
